Capture your audience
What is relevant?
Get feedback to improve!
I attended a webinar a couple weeks ago run by Alison Carter from The Colin James Method.
This is something we could all benefit from to have a bit of self reflection on how we engage an audience and not ‘dump trucking’ information onto them, leading to disengagement!
Click on the link below for my notes from attending the webinar.
How to influence others notes2
This was the title of the City Thought Leaders Seminar I went to last week at Customs House at Circular Quay, Sydney.
It is really good to get out of your room or studio to learn from others and to network. I am generally time poor (like a whole lot of creatives) so I find it hard to get to creative events, however they are really useful and crucial to moving forward and knowing what else is going on. It is great to share a space with like minded people.
A few key points I picked up:
- Embrace the hustle
- Find a path that works for you
- Jeff McCann – Whats your point of difference? Break your service down into what it provides ie. product, service
- Evolve your business in the way that customers react
- Look to collaborate
- Alexia Spalding – Have a budget and stick to it, listen to your customers, make time for life outside of your business, have patience and back yourself, be honest and also have a exit plan if it happens
- What problem are you solving with your business?
- Use intsgram for story telling
Afterwards there was a change to grab a nice cup of tea (T2 tea I would like to add!) and to meet others. I was lucky enough to get a change to talk to two of the main speakers;
Alexia Spalding co founder of Good Day Girl https://www.gooddaygirl.com.au/
Carolina Totterman co founder of Kindred: https://kindred.place/
Alexia and Sophie runs an independent fashion business based in Sydney. They joined forces 4 years ago when Good Day Girl was born. Whilst chatting to Alexia we spoke about being time poor and actually being honest with yourself if you are tired and unproductive on a certain day to put your work down and maybe leave it for the next day. She also said about being careful with wording, avoid ‘discount’ as it devalues your product or service, use ‘introductory offer’ instead.
Carolina is the cofounder of Kindred which is a new creative hub to connect with. She had a lot of useful tips for me as a startup. She said to get to know your customer, create a profile of them. Use facebook to do targeted ads. She mentioned about selling arts packs and to create experiences for customers (i.e wine tasting and painting). She said to maybe choose the market. Possibly offer singles paint sessions.
Useful points to explore and develop and I look forward to the next talk.
I have created a new site today, I wanted to have a very easy edit and clear portfolio style site. I am happy with the over finish of the site. There are a couple things I want to change but it works well for what it is needed for. See what you think!
It has been a while since I last posted, but sometimes you just get busy actually doing rather than posting!
I have now been running social paint classes in Sydney for over 5 months now!! I am running it part time around my other job. Had a lot of interest considering I am a start up business. Met some lovely people through the classes and hope to connect with the local community more.
I run classes in Paddington and Surry Hills at the moment because they are the most convenient locations for me to get to. I can go to other areas but have to factor in the travel expense.
I am focusing on developing Enjoy And Paint to have a certain uniqueness in how I run the classes. It is a hard one to balance, time, creativity and fun!
I would love to find out more from my follower, what classes they want to do next and what makes Enjoy And Paint different!
A few photos so far!
Exciting news! I have now setup classes from February running in Sydney. I had to research possible venues, create the first paintings and then setup my website to get my first classes happening.
I feel really great that I have actually finally commited to one of my ideas. It has taken me a while to work out the right approach around my other work commitments.
It feels really good to know that I will be working again with art and sharing creativity. Sessions are 2 hours and allow for socialising and creating art.
Please follow us on facebook and instagram @enjoyandpaint
If you live or are coming to Sydney please come along to one of our classes soon.
Delivery of art materials for upcoming classes.
Positivity in your outlook of life can take you far. I like the idea of illustrating positive, meaningful and inspiring quotes to share and hope that they inspire others.
In my spare moments, over the last few months, I have created individual original watercolour on paper artworks. Nice to be working in colour again and having fun with art. They are all painted on A5 paper, individual sizes. The last one I created was the ‘Unlock your creativity’ piece. I decided to use darker shades of paint for the outline, instead of black. I intend to explore this more, I like the softness it creates. I will be looking into text design and illustrating text over the next couple months.
If you like my work, I can always created a customised quote to inspire you. Just let me know.
Live it breath it
Unlock your creativity
Be curious, be inspired, be free
Living the dream
Recently I have not had the time to focus on my art practice. I now have an extra day in the week to focus on my art. I am now able to put more time into creating artwork whilst earning a regular income from something that I also love which is working with the community and helping others.
It is an important time for me to reflect on my practice. Why do I do it? Where is it going? And what do I want to achieve?
Putting ideas down on paper I worked out:
- My purpose as an artist. The purpose of me creating artwork is to express myself and to use my imagination to be creative. As an artist I resolve and explore ideas or issues I need to work through. It is my passion and I get enjoyment from my artwork having a connection with the viewer.
- My direction. I want to create positive artwork which influence and inspires myself and the viewer. I want it to be colourful, involving paint. Using my knowledge from uni, I want to develop a solid portfolio of work. I would like to use ideas and reflection of life in my artwork.
- My desires as an artist. I desire to be happy with what I create, I would like it to be purposeful and meaningful. I want to use and share my creative talents. I would like to feel confident with my work and for it to sell.
It was a good exercise to do and I will reflect on it in the next coming months.
I have not written a post for a while; as I have had other focuses recently. Even though I might not be doing a creative activity task, artistic expression is apart of me and it does find a way of coming out! For example in my recent wedding,! Details below.
One recent focus has been… completing a course! I work as a Team Leader on a Social Support program for over 65 participants with memory loss. To freshen up my knowledge and to gain more skills, the organisation supported me to study a part time diploma course for Coordination of Community Services. It has taken me the past 16 months to complete and I should receive the certificate next week! The course was most useful, as it covered a broad overview of how community services should operate and what is required. Covering 14 units from; WHS, budgeting, implementing and the legal/ethical side.
The other focus has been… planning and getting married! Wow! It has been a busy year. My husband and I are from England and most of our family live there. It was important to have our family and friends with us for our special day so we planned it in Dorset, England. We visited last year, to decide the venue and to do all the formalities for our wedding. In the year lead up to our wedding, I thought up lots of little creative ideas for our wedding. Fun to do something a bit different and what we like. There wasn’t many weekends that went by that were not something to do with the wedding! It paid off though because we were able to be so relaxed on the day and the sun was out!! bonus!! Here are some of the things I made:
- Fabric bouquets – I made my bouquet and bridesmaids bouquets in Australia over my Christmas break! I cut 300+ circles in different fabrics to create layered flowers. I burnt the edges to seal them and to create a natural look. I used a polystyrene ball and dowel rod for the base. Once the flowers were assembled I pinned them on. They traveled in our hold luggage and arrived perfectly fine in England.
- Buttonholes – I wanted to match the handmade style of the bouquets with the buttonholes. I created 4 using the flower print from the bouquets for the best man and usher and created a special one for my husband. I made some flowers similar to the bouquet flowers for the mums, and my sister-in-laws. Very pleased with them.
- Flower hair piece and veil detail – I wanted something created by me to be apart of what I was wearing. I had created a ribbon hair garland to go around my head, however once I tried it all together I thought it was too much so I changed the design so that the veil was attached to the hair piece. I used similar fabrics to my gold/ivory dress. I bought my veil second hand in Sydney. I loved the edging detail. As my dress has gold in it, I bought some gold beads to add to the veil.
- ‘All you need is love’ fingerprint guest book – I had seen a few of these alternative ideas online. However the flower idea I came up with and painted myself. I wanted something for everyone to join in with that was creative. Everyone added their fingerprint and name (and some tiny feet!) I loved all the colour. We managed to get it to England and back in one piece and I have now sent off the canvas to be stretch framed. Cannot wait to see it!
- Mr and Mrs – Again, I made this in Sydney, they were lightweight so they were fine to transport. I added a mini photo collage to the ‘R’s, the photos were of us both since we have been together.
Our photos were taken by Dawn Potter. She took lovely natural photos and she fitted right in on the day. www.dawnpotter.co.uk
Piece of cake!
From creating cupcake designs I now had the confidence to try a large cake design. I did buy the cake and icing from the shop so that I could focus my time on the decoration. I used my own photos of flowers and the print techniques of Cath Kidson designs for inspiration.
I am really pleased with the light blue icing against the white butter icing and jam. I just added some of the blue and white edible paint when I was rolling the icing.
Taste wise, I think the amount of icing is right for the cake, I like that I have a bright design but it does not use too much icing like some other fondant cakes.
From regularly going during college and university, it really has been a long time since I have been! A place in the city does it at a very reasonable price. There is no tutor however, for me to start it up again it worked well.
The model did 2 min, 5 min and max 10 min poses. I did find that I did not have long enough! Practice!
I was really please with the quick 2 minute poses I did where I overlaid different coloured chalks. I will look to use this technique again.
Medium: chalk and pencil on brown paper.