Creative enterprise: It’s not as easy as you think

Daily Inspiration, Ongoing and Reflection

This was the title of the City Thought Leaders Seminar I went to last week at Customs House at Circular Quay, Sydney.

It is really good to get out of your room or studio to learn from others and to network. I am generally time poor (like a whole lot of creatives) so I find it hard to get to creative events, however they are really useful and crucial to moving forward and knowing what else is going on. It is great to share a space with like minded people.

A few key points I picked up:

  • Embrace the hustle
  • Find a path that works for you
  • Jeff McCann – Whats your point of difference? Break your service down into what it provides ie. product, service
  • Evolve your business in the way that customers react
  • Look to collaborate
  • Alexia Spalding – Have a budget and stick to it, listen to your customers, make time for life outside of your business, have patience and back yourself, be honest and also have a exit plan if it happens
  • What problem are you solving with your business?
  • Use intsgram for story telling

Afterwards there was a change to grab a nice cup of tea (T2 tea I would like to add!) and to meet others. I was lucky enough to get a change to talk to two of the main speakers;

Alexia Spalding co founder of Good Day Girl https://www.gooddaygirl.com.au/

Carolina Totterman co founder of Kindred: https://kindred.place/

Alexia and Sophie runs an independent fashion business based in Sydney. They joined forces 4 years ago when Good Day Girl was born. Whilst chatting to Alexia we spoke about being time poor and actually being honest with yourself if you are tired and unproductive on a certain day to put your work down and maybe leave it for the next day. She also said about being careful with wording, avoid ‘discount’ as it devalues your product or service, use ‘introductory offer’ instead.

Carolina is the cofounder of Kindred which is a new creative hub to connect with. She had a lot of useful tips for me as a startup. She said to get to know your customer, create a profile of them. Use facebook to do targeted ads. She mentioned about selling arts packs and to create experiences for customers (i.e wine tasting and painting). She said to maybe choose the market. Possibly offer singles paint sessions.

Useful points to explore and develop and I look forward to the next talk.

 

Rainforest Refresh

Daily Inspiration, Design

This is a new design of mine, inspired by me wanting a new fun shower curtain.

This print is for sale on various products on my Society6 page.

Www.society6.com/alicejonesart

Other design are on there too. Please let me know if there is something specific you would like and I can design it.

I love ice cream!

Daily Inspiration, Design, Uncategorized

After creating my Bondi Beach design recently, I rather liked the ice cream van and I also have a great love of ice cream so I made it a print of its own! You can also buy it as a towel and other products through https://society6.com/product/ice-cream-w7v_beach-towel#s6-4836576p53a69v456

 

New Bondi Beach design

Daily Inspiration, Design

My husband and I have lived in Sydney for nearly 3 and a half years now.

Bondi Beach is iconic.

I thought up all the strong characteristics that make up Bondi and started to sketch them. The the ice cream van, the skate park, the Pavilion, the beach, swim between the flags and others. I scanned the drawings into my laptop and worked on them using Adobe Illustrator. I like how the illustrations connect together and give a sense of place.

You can now buy my prints through Society6 along with other products www.society6.com/alicejonesart 

 

 

Selling work on Society6 and Zazzle

Daily Inspiration, Design

Creating cards from family and friends is an enjoyment of mine. I like to create something different or individual to the person. I thought what a great idea it would be to get my designs online on a print-on-demand service so that others can enjoy and buy my cards. I have created designs for cards, prints, home decor and even swimming towels!! Enjoying seeing how my designs can be used on different products. Please visit my pages, like and maybe buy something :). Thank you.

https://society6.com/alicejonesart  – I will be using this to sell a variety of different products from prints to home decor

http://www.zazzle.com.au/alicejonesdesigns – I will be using this site to sell cards mainly

 

My purpose, direction and desire as an artist

Daily Inspiration, Ongoing and Reflection, Uncategorized

Recently I have not had the time to focus on my art practice. I now have an extra day in the week to focus on my art. I am now able to put more time into creating artwork whilst earning a regular income from something that I also love which is working with the community and helping others.

It is an important time for me to reflect on my practice. Why do I do it? Where is it going? And what do I want to achieve?

Putting ideas down on paper I worked out:

  • My purpose as an artist. The purpose of me creating artwork is to express myself and to use my imagination to be creative. As an artist I resolve and explore ideas or issues I need to work through. It is my passion and I get enjoyment from my artwork having a connection with the viewer.
  • My direction. I want to create positive artwork which influence and inspires myself and the viewer. I want it to be colourful, involving paint. Using my knowledge from uni, I want to develop a solid portfolio of work. I would like to use ideas and reflection of life in my artwork.
  • My desires as an artist. I desire to be happy with what I create, I would like it to be purposeful and meaningful. I want to use and share my creative talents. I would like to feel confident with my work and for it to sell.

It was a good exercise to do and I will reflect on it in the next coming months.

Recent focus and handmade wedding accessories

Daily Inspiration, Ongoing and Reflection

I have not written a post for a while; as I have had other focuses recently. Even though I might not be doing a creative activity task, artistic expression is apart of me and it does find a way of coming out! For example in my recent wedding,! Details below.

One recent focus has been… completing a course! I work as a Team Leader on a Social Support program for over 65 participants with memory loss. To freshen up my knowledge and to gain more skills, the organisation supported me to study a part time diploma course for Coordination of Community Services. It has taken me the past 16 months to complete and I should receive the certificate next week! The course was most useful, as it covered a broad overview of how community services should operate and what is required. Covering 14 units from; WHS, budgeting, implementing and the legal/ethical side.

The other focus has been… planning and getting married! Wow! It has been a busy year. My husband and I are from England and most of our family live there. It was important to have our family and friends with us for our special day so we planned it in Dorset, England. We visited last year, to decide the venue and to do all the formalities for our wedding. In the year lead up to our wedding, I thought up lots of little creative ideas for our wedding. Fun to do something a bit different and what we like. There wasn’t many weekends that went by that were not something to do with the wedding! It paid off though because we were able to be so relaxed on the day and the sun was out!! bonus!! Here are some of the things I made:

  • Fabric bouquets – I made my bouquet and bridesmaids bouquets in Australia over my Christmas break! I cut 300+ circles in different fabrics to create layered flowers. I burnt the edges to seal them and to create a natural look. I used a polystyrene ball and dowel rod for the base. Once the flowers were assembled I pinned them on. They traveled in our hold luggage and arrived perfectly fine in England.
  • Buttonholes – I wanted to match the handmade style of the bouquets with the buttonholes. I created 4 using the flower print from the bouquets for the best man and usher and created a special one for my husband. I made some flowers similar to the bouquet flowers for the mums, and my sister-in-laws. Very pleased with them.
  • Flower hair piece and veil detail – I wanted something created by me to be apart of what I was wearing. I had created a ribbon hair garland to go around my head, however once I tried it all together I thought it was too much so I changed the design so that the veil was attached to the hair piece. I used similar fabrics to my gold/ivory dress. I bought my veil second hand in Sydney. I loved the edging detail. As my dress has gold in it, I bought some gold beads to add to the veil.
  • ‘All you need is love’ fingerprint guest book – I had seen a few of these alternative ideas online. However the flower idea I came up with and painted myself. I wanted something for everyone to join in with that was creative. Everyone added their fingerprint and name (and some tiny feet!) I loved all the colour. We managed to get it to England and back in one piece and I have now sent off the canvas to be stretch framed. Cannot wait to see it!
  • Mr and Mrs – Again, I made this in Sydney, they were lightweight so they were fine to transport. I added a mini photo collage to the ‘R’s, the photos were of us both since we have been together.

Our photos were taken by Dawn Potter. She took lovely natural photos and she fitted right in on the day. www.dawnpotter.co.uk