This was the title of the City Thought Leaders Seminar I went to last week at Customs House at Circular Quay, Sydney.
It is really good to get out of your room or studio to learn from others and to network. I am generally time poor (like a whole lot of creatives) so I find it hard to get to creative events, however they are really useful and crucial to moving forward and knowing what else is going on. It is great to share a space with like minded people.
A few key points I picked up:
- Embrace the hustle
- Find a path that works for you
- Jeff McCann – Whats your point of difference? Break your service down into what it provides ie. product, service
- Evolve your business in the way that customers react
- Look to collaborate
- Alexia Spalding – Have a budget and stick to it, listen to your customers, make time for life outside of your business, have patience and back yourself, be honest and also have a exit plan if it happens
- What problem are you solving with your business?
- Use intsgram for story telling
Afterwards there was a change to grab a nice cup of tea (T2 tea I would like to add!) and to meet others. I was lucky enough to get a change to talk to two of the main speakers;
Alexia Spalding co founder of Good Day Girl https://www.gooddaygirl.com.au/
Carolina Totterman co founder of Kindred: https://kindred.place/
Alexia and Sophie runs an independent fashion business based in Sydney. They joined forces 4 years ago when Good Day Girl was born. Whilst chatting to Alexia we spoke about being time poor and actually being honest with yourself if you are tired and unproductive on a certain day to put your work down and maybe leave it for the next day. She also said about being careful with wording, avoid ‘discount’ as it devalues your product or service, use ‘introductory offer’ instead.
Carolina is the cofounder of Kindred which is a new creative hub to connect with. She had a lot of useful tips for me as a startup. She said to get to know your customer, create a profile of them. Use facebook to do targeted ads. She mentioned about selling arts packs and to create experiences for customers (i.e wine tasting and painting). She said to maybe choose the market. Possibly offer singles paint sessions.
Useful points to explore and develop and I look forward to the next talk.