Capture your audience
What is relevant?
Get feedback to improve!
I attended a webinar a couple weeks ago run by Alison Carter from The Colin James Method.
This is something we could all benefit from to have a bit of self reflection on how we engage an audience and not ‘dump trucking’ information onto them, leading to disengagement!
Click on the link below for my notes from attending the webinar.
How to influence others notes2
Last Saturday, I spent a fantastic creative afternoon with my good friend at Arthouse Gallery in Darlinghurst, Sydney.
They have exhibited the artist work Fabrizio Biviano – Potemkin Still Life Blues for the past month and through the Art At Night event they held a drawing workshop run by the artist. He has sold all his paintings exhibited!
Fabrizio said that he is a High School teacher whilst pursuing his Artist career. He was previously a Graphic Designer which is clear with his influence of text in his paintings.
His paintings caught my eye from viewing them on the Arthouse Gallery website. They are vibrant and refreshing from thinking of a traditional still life. He painted the collection with oils on canvas. He includes alot of symmetry in the collections painting which he was unsure to why but also spoke about his background in Graphic Design having an influence. He has painted Australian native plants standing up in disposable coffee cups and often crumpled cups. Underneath the cups are books stacked up and scrumpled blue tape. I didnt mind the tape, he said he likes the use of them to create movement within the paint. He spoke about how he uses the edge of the painting to be messy, to let out frustration sometimes and to share the process of the painting and colour use.
He ran an inspiring workshop, with about 5 arrangements for 30+ people to sit around to study and draw. It was a free workshop and very popular! He took us through the steps to break down the arrangement that we were looking at. We did non-dominant hand sketches and also focused on the shapes within the arrangement. He introduced tone and texture. It was a very relaxing environment to be in and to spend the time drawing.
Whilst studying my drawing degree we would often do drawing exercises to help us look and study what we are drawing as appose to what we think it looks. Handy warm up exercises and starting to get everyone in the creative zone.
It was a great workshop and hope to do more of them in the future.
Nice to see the different angles of the same arrangement.
This was the title of the City Thought Leaders Seminar I went to last week at Customs House at Circular Quay, Sydney.
It is really good to get out of your room or studio to learn from others and to network. I am generally time poor (like a whole lot of creatives) so I find it hard to get to creative events, however they are really useful and crucial to moving forward and knowing what else is going on. It is great to share a space with like minded people.
A few key points I picked up:
- Embrace the hustle
- Find a path that works for you
- Jeff McCann – Whats your point of difference? Break your service down into what it provides ie. product, service
- Evolve your business in the way that customers react
- Look to collaborate
- Alexia Spalding – Have a budget and stick to it, listen to your customers, make time for life outside of your business, have patience and back yourself, be honest and also have a exit plan if it happens
- What problem are you solving with your business?
- Use intsgram for story telling
Afterwards there was a change to grab a nice cup of tea (T2 tea I would like to add!) and to meet others. I was lucky enough to get a change to talk to two of the main speakers;
Alexia Spalding co founder of Good Day Girl https://www.gooddaygirl.com.au/
Carolina Totterman co founder of Kindred: https://kindred.place/
Alexia and Sophie runs an independent fashion business based in Sydney. They joined forces 4 years ago when Good Day Girl was born. Whilst chatting to Alexia we spoke about being time poor and actually being honest with yourself if you are tired and unproductive on a certain day to put your work down and maybe leave it for the next day. She also said about being careful with wording, avoid ‘discount’ as it devalues your product or service, use ‘introductory offer’ instead.
Carolina is the cofounder of Kindred which is a new creative hub to connect with. She had a lot of useful tips for me as a startup. She said to get to know your customer, create a profile of them. Use facebook to do targeted ads. She mentioned about selling arts packs and to create experiences for customers (i.e wine tasting and painting). She said to maybe choose the market. Possibly offer singles paint sessions.
Useful points to explore and develop and I look forward to the next talk.
I have created a new site today, I wanted to have a very easy edit and clear portfolio style site. I am happy with the over finish of the site. There are a couple things I want to change but it works well for what it is needed for. See what you think!
It has been a while since I last posted, but sometimes you just get busy actually doing rather than posting!
I have now been running social paint classes in Sydney for over 5 months now!! I am running it part time around my other job. Had a lot of interest considering I am a start up business. Met some lovely people through the classes and hope to connect with the local community more.
I run classes in Paddington and Surry Hills at the moment because they are the most convenient locations for me to get to. I can go to other areas but have to factor in the travel expense.
I am focusing on developing Enjoy And Paint to have a certain uniqueness in how I run the classes. It is a hard one to balance, time, creativity and fun!
I would love to find out more from my follower, what classes they want to do next and what makes Enjoy And Paint different!
A few photos so far!
Exciting news! I have now setup classes from February running in Sydney. I had to research possible venues, create the first paintings and then setup my website to get my first classes happening.
I feel really great that I have actually finally commited to one of my ideas. It has taken me a while to work out the right approach around my other work commitments.
It feels really good to know that I will be working again with art and sharing creativity. Sessions are 2 hours and allow for socialising and creating art.
Please follow us on facebook and instagram @enjoyandpaint
If you live or are coming to Sydney please come along to one of our classes soon.
Delivery of art materials for upcoming classes.
Exciting news! From February next year I will be starting up social painting classes in Sydney.
I have wanted to setup classes for a while and particularly in the area that are near to where I live becasue there is not anyone else doing in those areas.
I like the idea of a social ocassion being combined with being creative. Especially in our busy lives, to spend 2hrs after work or on the weekend to do something you might not usually do is great.
I am targeting the classes for 18+ and up, but also younger if organized.used as a seperate private party.
I have already got 4 venues interested so over the next month I will be developing the paintings, my website and publicity.
Bring on 2017!
Mandala painting ideas for a class.
This is a new design of mine, inspired by me wanting a new fun shower curtain.
This print is for sale on various products on my Society6 page.
Other design are on there too. Please let me know if there is something specific you would like and I can design it.
Ice cream overload!
After creating my Bondi Beach design recently, I rather liked the ice cream van and I also have a great love of ice cream so I made it a print of its own! You can also buy it as a towel and other products through https://society6.com/product/ice-cream-w7v_beach-towel#s6-4836576p53a69v456
My husband and I have lived in Sydney for nearly 3 and a half years now.
Bondi Beach is iconic.
I thought up all the strong characteristics that make up Bondi and started to sketch them. The the ice cream van, the skate park, the Pavilion, the beach, swim between the flags and others. I scanned the drawings into my laptop and worked on them using Adobe Illustrator. I like how the illustrations connect together and give a sense of place.
You can now buy my prints through Society6 along with other products www.society6.com/alicejonesart